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It’s not my job December 12, 2007

Posted by Levi in Evaluating.

Instructions hidden under the can puller 

These days I had to open a can of corn and faced this situation: the instructions to do so were printed on the can itlself though the image representing the third step was hidden under the can puller.

Maybe the guy who designed the instructional guide has never talked to the one in the other end who manufacturers the can. It recalls Seth Godin presentation on Gel Conference 2006 when he speaks about the ‘it’s not my job’ design problem.



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