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The business plan experience July 6, 2009

Posted by Levi in Observing.
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Imagine you are a busy, very requested investor, and receive that:

Business plan cover

Business plan

That’s a business plan for an elegant gift packing service. It was designed by my office mate Ticiana and her group at college.

Visceral design in our bathroom May 21, 2009

Posted by Levi in Observing.
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I bet you can guess what of these shavers and toothbrushes belong to me or my wife just by observing their size, color, and appearance.

Visceral design

Don Norman says in his famous book Emotional Design (p. 69):

[…] Visceral design is all about immediate emotional impact. It has to feel good, look good. Sensuality and sexuality play roles. This is a major role of “point of presence” displays in stores, in brochures, in advertisements, and in other enticements that emphasize appearance. These may be a store’s only chance of getting the customer, for many a product is purchased on looks alone. Similarly, otherwise highly rated products may be turned down if they do not appeal to the aesthetic sense of the potential buyer.

Anything missing? March 31, 2009

Posted by Levi in Observing.
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Afogados metro station

Commuters access to the bus platform at Afogados metro station in Recife. Photo taken by Gilvan.

Listening to myself? February 26, 2009

Posted by Levi in Evaluating.
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Weird message from Blip.fm

Weird message from Blip.fm

Let’s coffee? February 16, 2009

Posted by Levi in Talking.
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Just for the record: today I obtained my M.S. in Computer Science (Federal University of Pernambuco). I thank everybody who attended my defense or supported me somehow through these years, specially professors Alex Gomes and Luciano Meira. Special thanks to my fiancée and family for the prayers.

As soon as we start the patent procedure, I’ll be able to make my dissertation available here. By now, these were the title and abstract of my research:

Let’s coffee? Design of a ubiquitous experience to support conversational learning at the workplace

Nonetheless the systems and digital sources of information aimed to solve communication issues in companies of all sizes, an ancient technology for knowledge creation and sharing remains effective and efficient through human history – “talking”, informally and face-to-face. In this work we performed an observational study in a technology company to comprehend the phenomenon of informal conversations among its workers. As the main result, we propose a ubiquitous experience to augment face-to-face conversations in the workplace by using content recommendation as people talk.

Keywords: Conversational learning, Workplace, Ubiquitous computing, Experience design.

Funny ketchup bottle December 8, 2008

Posted by Levi in Evaluating.
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ketchup

Visibility of system status: the system should always keep users informed about what is going on, through appropriate feedback within reasonable time.

Match between system and the real world: the system should speak the users’ language, with words, phrases and concepts familiar to the user, rather than system-oriented terms. Follow real-world conventions, making information appear in a natural and logical order.

(From Nielsen’s usability heuristics).

Talking about our team October 30, 2008

Posted by Levi in Talking.
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My friends from Latitude14 recently asked me some questions about my professional life and Karine has posted the complete interview (in Portuguese).

That’s part of an worthy effort to get people sharing their experiences in the UX field. Congratulations and thanks for the opportunity, guys!

10th anniversary of HCI in Brazil October 26, 2008

Posted by Levi in Talking.
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Last week we had the Brazilian Symposium of Human Factors on Computer Systems (more known as ‘IHC’). The event was held at the Pontificia Universidade Catolica do Rio Grande do Sul (PUCRS) and celebrated the 10th anniversary of HCI events in Brazil.

Visiting the Museum of Science and Technology (PUCRS)

Group visiting the Museum of Sciences and Technology (PUCRS)

Keynote speeches were given by Mary Czerwinsky (Principal Researcher and Manager, Microsoft Research Visualization & Interaction Research Group) and Regina Bernhaupt (Assistant Professor, University of Salzburg, Austria).

Victor and I presented CESAR’s Lab to the HCI community and talked about our experience in integrating usability methods into confidential projects protected by non-disclosure agreements.

One funny moment happened when Professor Milene Silveira (PUCRS) – who impeccably organized the event – was trying to begin her presentation and a salsa started from nobody knows where :)

I also had the chance to be part of the committee for the Evaluation Competition category. By the way, congratulations to the team of the Universidade de Fortaleza!

IHC’08 was a unique opportunity to meet old friends and make new ones. My best wishes for everyone who attended the event!

With Professor Amanda Meincke Melo (Rede Anhanguera)

With Professor Amanda Meincke Melo (Rede Anhanguera)

With Victor (CESAR), Ana Filardi (Embrapa), and Fabiane

With Victor (CESAR), Ana Filardi (Embrapa), and Fabiane

With Pedro Belleza (RBS)

With Pedro Belleza (Grupo RBS)

UX fashion October 8, 2008

Posted by Levi in Evaluating.
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Unique t-shirt made specially for me by the girl I love! Dilbert and Norman do rule. UXrecife logo is on the corner.

Trying the experience October 3, 2008

Posted by Levi in Observing.
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Taken by Gustavo while doing ethnography in Recife.

Buffer August 28, 2008

Posted by Levi in Observing.
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Close to Arsenal square, some minutes ago.

Unusual queue August 27, 2008

Posted by Levi in Observing.
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People under the building’s coverage waiting for the bus, trying to protect from the rain. Today in Santa Rita neighbourhood.

HCI in Chile August 25, 2008

Posted by Levi in Talking.
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Today we received at CESAR Dr. Cristian Rusu, from the Pontificia Universidad Catolica de Valparaiso (Chile). He’s the director of graduate programs in Informatics Engineering at the Escuela de Ingenieria Informatica, teaching HCI as optional undergraduate subject since 2003, and as compulsory graduate subject (Master program) since 2006.

Cristian visited our user experience lab and after that he talked about HCI in the Pontificia Universidad Catolica de Valparaiso.

The audience was composed mainly by attendees from CESAR and UXrecife. Cristian is spending a couple of weeks in Recife, invited by professor Alex Gomes from the Cognitive Science and Educational Technology Group (Informatics Center, Federal University of Pernambuco).

In the photo: Piraua, me, Victor, and Cristian by the end of the meeting.

Troublesome umbrella August 19, 2008

Posted by Levi in Observing.
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It’s just started to rain and she had to act quickly!

The umbrella should’ve been an invisible interface, since good usability is designed not to be something intentionally noticed as the user try to accomplish his goal. In this case, her goal was to protect herself from the rain, not to simply open the umbrella itself (the task).

But then she became ‘aware’ of the umbrella interface just because it didn’t work fine. (Poor usability, on the other hand, is always perceived by the user).

Safetying in the bus August 19, 2008

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Colorful array August 7, 2008

Posted by Levi in Observing.
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Most of the cups in the Informatics Center’s kitchen are labeled with the usernames of their owners. It’s not rare for the students there to refer to one another using their usernames.

I’m telling you August 7, 2008

Posted by Levi in Observing.
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‘Carlos’ worst broth’.

Slippers as carpet August 1, 2008

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Mobile snack bar unfolded August 1, 2008

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Ages at the bus stop August 1, 2008

Posted by Levi in Observing.
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